Founded by industry expert Elaine Truesdale, Truesdale and Associates brings over two decades of experience in guiding beauty businesses from ideas to income, and from hustle to high performance.

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Elaine understands the beauty business from the inside out. She’s helped launch brands, grow salons, streamline systems, and build teams—all while keeping creativity and authenticity at the core.

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Whether you’re:

• Launching a new salon or product line,

• Feeling stuck in the day-to-day and need systems that scale,

• Ready to turn your expertise into a brand that makes an impact...

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We’ve been there. We can help.

Because we speak your language.

 

We don’t do cookie-cutter. We collaborate with you to create a plan that fits your business, your goals, and your style.

 

Our approach blends:

• Goal-focused planning with real-world beauty industry insight

• Back-end systems with front-facing results

• Structure with soul

 

You bring the vision. We help make it happen—with the tools, guidance, and accountability to keep it moving.

When you work with Truesdale and Associates, you gain more than a consultant. You gain a partner who’s just as invested in your success as you are.

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Let’s build the beauty business you’ve been dreaming of—without burning out, breaking the bank, or losing your edge.